Sony Is Dusting Heli-copter flight Walkman.

Sony is dusting heli-copter flight name "Walkman" to compete with Apple’ s iPod. The Japanese are building them selves music experience to capitalize to the popularity of the smaller Ipod mp3 player.
In the eighties together with nineties the Sony Walkmans and Discmans were section of everyday life. But lately the MP3 player has market dominance as well as Japanese company has passed. Apple and its iPod is now number one.
Just last week equally companies introduced new MP3 players that is in direct competition with each other. Sony introduced two players in the name "The New Walkman", when Apple released the ipod Nano.
Sony is making use of the name "Walkman" in the hope that 26 years following on from the first introduction of all the famous cassette player the fact that name still has competitive value. However, we will have to conclude that however fantastic Sony’ s past accomplishments they may have missed the boat in the MP3 revolution in a primary way. The main induce for Sony’ s failure is their stubborn refusal to quit the Attrac3 music file. While the whole environment was exchanging MP3 files that it was only last year of which Sony introduced players which can handle this format.
By this time Apple was just relieving its seventh generation from iPod-type players.
Sony at this moment markets the NWA-1000 plus NWA-3000. These music players can directly speak to the Sony music hold "Connect". It is also potential to copy files with the computer directly to all the players.
Sony is well known for their activity while in the music and film business. They must use their position in this field to regain market share and prestige in such a interconnected industry. Interconnected because it sounds as if it is both Sony’ vertisements and Apple’ s technique to heavily interconnect music footballer, software and music save. Apple’ s iTunes was the earliest Internet music store supplied large-scale legal downloads from MP3 files.
Sony won’ testosterone give us any figures about their sales and even market share. Steve Jobs (CEO of Apple) lacks the problem with figures. Perhaps the major reason for there are numerous ways good they are. Apple claims most a billion downloads in a heavily growing market.
The iTunes store is heavily focused entirely on its cooperation with typically the iPod. This player should be the market leader among better expensive MP3 players that create their own hard hard disk drive. In the cheaper segment, MP3 players with the so called flash random access memory, the leaders are Artistic, LG and iRiver. The iPod Shuffle featuring its flash memory couldn’ t do much that. The negative sentiment about the shuffle was mainly because of lack of an LCD display screen and relatively high fee.
With the iPod Nano Steve Jobs’ Apple has your twofold challenge on its hands. Firstly there is the above-mentioned competition with Sony. The second thing is, the new Apple player has a storage space of 4Gb of flash memory with zero hard disk.
The iPod Nano is a successor to the ipod Mini. Apple is constantly lowering the physical size and the prize of their people. Their strategy seems that they are to concentrate on iTunes mainly because their major profit manufacturer.
There is an interesting time ahead of us -- we will have heavy competition between Mac products and Sony both during the interconnected markets of typically the MP3 players and ones own respective music stores.
That will win? I don’ testosterone know, but one thing I recognize is that Apple was almost broke at the end of the last centuries. It has been in the leadership of Steve Careers that Apple made any almost miraculous comeback as a major player on the global market of mini-electronics.